About US


The Philosophy of Love. The Feeling of You.


We believe that the best things in life aren't things—they are feelings.

In a world where thousands of photos sit forgotten on our phones, we asked a simple question: How can we help you hold onto the moments that matter most?

At PhilU, we don't just make jewelry. We build little homes for your memories. Whether it’s a projection necklace that hides a picture of your soulmate, or a ring that carries the smile of a loved one who has passed, our pieces are designed to be touched, held, and cherished.


What's in a Name?

Our name, PhilU (pronounced Feel-You), is a little play on words with a big meaning. It stands for the three things we care about most:

  • The Philosophy of Love The word "Philosophy" comes from the Greek word Philos, which means Love. We believe that loving someone is the greatest wisdom of all. Our jewelry is a tribute to that love—simple, deep, and true.   
  • "Feel You" We love that our name sounds like "Feel You". Jewelry is personal. It warms against your skin. When you wear a PhilU piece, you have a physical way to "feel" the presence of the person you miss. It’s a connection you can reach up and touch whenever you need comfort.
  • The Love of U The "U" stands for You. Your story. Your photos. Your heart. Every piece we make starts as a blank canvas until you add your memory to it. You are the artist; we are just the craftspeople.

Our Promise to You

We know that when you buy from us, you aren't just buying a necklace—you are trusting us with a memory. That is why we take our craftsmanship as seriously as we take our "philosophy."

  • Handcrafted with Care: Every gem is set by hand to ensure your photo looks perfect.
  • Made to Last: We use high-quality materials like 925 Sterling Silver because your memories deserve to shine forever.   
  • The Clarity Guarantee: We promise your photo projection will remain clear and bright, just like the memory it holds.   

Keep Your Love Close

"Jewelry is a way of keeping memories alive."

Whether you are looking for a gift that will bring happy tears to their eyes, or a personal keepsake to help you carry a loved one in your heart, you have found your place.

Welcome to the family. Welcome to PhilU.